OVERALL SOCIAL PRESENCE & SPORTS OVERALL

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Social continued to grow as a medium for original content. Charged with creating custom video and graphical elements focusing on the biggest storylines of the season, these features extended outward to both television broadcasts and digital coverage. From Facebook Lives to customized Snapchat coverage, the Turner Social team had an exciting and successful 2015-2016 campaign. The team utilized the latest updates in social media to reach audiences and interact with fans all over the world. From using Facebook and Twitter to live stream shows and exclusive content to expanding our overall game coverage, the social team pushed the NBA and its content to new heights. Some of the year's highlights included:

  • Turner Sports airing of the first ever live sports simulcast on Facebook of Real Training Camp at Cleveland Cavaliers practice
  • Cavs Ring Ceremony Facebook Live presented by Nike
  • All-Star Week DJ Khaled takeover
  • Record numbers for NBA TV and TNT content
  • Continued social coverage and content of Inside the NBA

The year was one of the most successful years for the Turner Sports Social team. While the social landscape was growing and changing, so was the Turner Sports Social Media team. New members, exclusive content creation, behind the scenes executions, multi-sports coverage and tens of millions of fans separate the Turner Sport Social Team from the competitors. 2015-2016