This year, NCAA March Madness Live—produced by Turner Sports—provided users with an unparalleled live viewing experience online. It set a new record for video consumption during the tournament with 80.7 million live video streams and 17.8 million hours of live video consumption. This year’s record-setting live video streams are up 17% over last year, with hours of live video consumption up 19% vs. 2014.
The cornerstone promotion for March Madness Live was the March Madness Faces campaign. It featured fans and celebrities reacting to the drama of buzzer beaters, Cinderella teams, and busted brackets. The campaign drove awareness in the weeks leading up to March and then drove consumption throughout with a different predominant face for each round of the tournament.